In this week's session of Performance Measurement, Amanda Lane, CPA, will be discussing the Email Opt-Out Rate Metric.
“Our clients ask all the time how long they need to keep records,” according to Lyndi DeVries. Advice differs somewhat depending on the source, but some common-sense guidance can help you answer this question for yourself and your company. What Records Do You Need to Keep? The nature of your business will probably determine [...]
Nonprofit organizations should be able to benefit from the first reduction in first-class postal rates in 97 years. The new rates, mandated by the Postal Regulatory Commission (PRC), became effective April 10. They reflect the rollback of a 4.3% exigent surcharge granted for the past two years. Organizations that send direct mailings and other mail [...]