Performance Measurement: Email Opt-Out Rate
In this week's session of Performance Measurement, Amanda Lane, CPA, will be discussing the Email Opt-Out Rate Metric.
Record Keeping: How Long Do I Need to Keep Records?
“Our clients ask all the time how long they need to keep records,” according to Lyndi DeVries. Advice differs somewhat depending on the source, but some common-sense guidance can help you answer this question for yourself and your company. What Records Do You Need to Keep? The nature of your business will probably determine [...]
Postal Rates Decline
Nonprofit organizations should be able to benefit from the first reduction in first-class postal rates in 97 years. The new rates, mandated by the Postal Regulatory Commission (PRC), became effective April 10. They reflect the rollback of a 4.3% exigent surcharge granted for the past two years. Organizations that send direct mailings and other mail [...]